Writing for a specific objective is about engaging the audience in ways that ensure they enjoy and remember the key messages we want to convey.

In an audio-only format, the writing requires a different approach. Writing for audio presents both constraints and opportunities, and effective audio writing knows how to use these to the listener's advantage.

As we develop the storyline for audio and audio-visuals, we consider the entire audio experience—where it will be experienced, by whom, for how long, as well as what comes before and after.